I want to start by saying thank you! I’ve had a few comments here on the website and chatted with a few other readers who’ve commented that they like the blog. Thank you! I have a few ideas I’ve been kicking around for quite a while about some changes, and I would like to hear what you think.
I started NorthernBuilt.pro two and a half years ago as just me thinking out loud. Talking about things I see and ways I think the construction industry can improve. Now, I would like to grow the site. To do this, I’m thinking of adding advertisers. My hope is to approach a few companies I trust and respect. These are companies who’s products I have, or would use in projects I’m involved with. I personally do not like pop-up ads so they will not be used, but, as a reader, would it be ok if the article was broken by an ad? Or should all advertising be placed outside the article? Should I produce sponsored content as a dedicated post, a way for the readers here to learn more about the companies advertising on the site or should it just be an ad? Personally I would like to have a dedicated post to an advertiser. This could become a way we learn something new.
The advertisers are going to want to see the traffic numbers to NorthernBuilt.pro. I now track visitors, but only as a visit and country from where the visitor was located at the time of the visit. (US and Canada are #1 and #2, interestingly, Great Britain is #3.) I have no way of knowing if I have a hacker from Asia or someone wanting to learn cold climate construction information from Mexico, nor do I know how many times you’ve been to the site. (I’m hoping the 9984 visitors from the United States that have visited NorthernBuilt.pro since I added the statistical data a couple years ago aren’t the same person.) Would you as a reader be okay with creating an account using a name, password and email address? I have no intentions of using your email for anything other than a way to contact you if needed. I don’t want unsolicited email from people I don’t know, so I won’t share.
Okay, lets say in the future there are advertisers. How is this going to improve the site? I would like to add video. There are times when it would be much easier to get a point across in a video rather than trying to write about it. Just be aware, I’m not Matt Risinger or Jake Bruton. They, in my opinion, are both very good in front of a camera. I’m better behind a keyboard. I’m still willing to try. I probably won’t have a video for every post. My thinking is to incorporate both video and writing together, maybe with the occasional video only posting. Video requires equipment and some expertise in editing that I do not possess. An investment will need to be made. I am also thinking the videos will probably be a link to a YouTube account. We’ll see how that all shakes out.
Number two, website improvement. So far, with the exception of a little help I got in the initial design of the website, it’s been all me. One thing I have learned, I am not a webmaster. I need some professional help, (in more ways than one). I would like to hire a consultant who can help improve the function and features of the site.
The number three improvement, and the least important, travel. I would like to travel to other cold climate areas in North America to write about how they are doing things differently than in my market. Sharing what we know is a great way to grow. mmm…that sounds like it could be a new slogan. Nah, a little too campy.
How many of the wants get done will depend on advertiser dollars. This will always remain a free site to the readers.
What suggestions do you have that would improve NorthernBuilt.pro? I really want to hear from you. You can leave a message on the site, or if you prefer, send an email to email@example.com. Yep, now you know how old I am.
Thanks again, Randy Williams